Infrastructure for the future of gaming (and life)
Saga are accelerating the mainstreaming of Web3, giving ambitious gaming and entertainment teams their own blockchains to create their wildest dreams.
We built Saga a beautifully flexible new website to welcome this audience - as they grow to become the next big stars in the tech firmament.
Date
2022 - 2025
Client
Tools
Figma
Blender
After Effects
Photoshop
Category
Brand
Website
Motion
My Role
UX/UI Design
3D Modeller
Animator
Light in the darkness
Against dark backdrops we used an array of bright colour bursts, paired with bold sans serif fonts, rounded corners and custom iconography inspired by our Saga logomark.
The intention was to create a site that is recognisably of the blockchain world, yet unique and memorable. Many competitors feel very youthful and meme-based, where Saga leans into a classic feeling, that is larger and more trusted.
We want to bring elements of surprise and delight. If we can make a visitor say "Holy shit" = KPI achieved.
“We want to thank your incredible team so much for creating a beautiful brand for us.”
Rebecca Liao
CEO, SAGA
Innovator ecosystem
Saga's uptake is in rapid growth as more teams come into their cohort programme. We've evolved the Innnovators section to become useful not only for social proof, but for ecosystem connection - increasingly the teams using Saga on their own projects are reaching out to each other and beginning new ventures on the protocol.
